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Building the Future of Brand Engagement: With Isabella Teng and Varsha Raghavan
November 29, 2023 at 6:00 pm - 7:30 pm EST
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Join Isabella Teng and Varsha Raghavan, OSV fellowship grantees, as they discuss Rue, their AI-powered platform transforming social gatherings into brand pop-up opportunities. The salon is FREE, PUBLIC, and will be hosted by Interintellect founder Anna Gát!
Varsha and Isabella are computer scientists and artists with a passion for leveraging new technology to uplift the community. They are using their fellowship grant to build Rue, an AI-enabled platform that turns any casual social event into a brand pop-up. Billions of interactions across trusted communities occur daily that are highly valuable to up-and-coming brands but are currently inaccessible. By helping brands meet customers where they’re at (dinners, housewarmings, birthday parties), Rue builds a world in which businesses can intimately connect with consumers in non-traditional retail space.
In this salon, we will discuss:
- The inspirations and challenges faced by Isabella and Varsha on their path to innovating with Rue.
- The potential impact and growth trajectory of Rue in changing how brands interact with consumers.
- The role of AI in reshaping community events into valuable opportunities for emerging brands.
Check out also the next episodes of the “Building the Future with OSV Fellows” series.
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