Charming Leaders: The Hidden Strategy in Political Triumphs with Julia Sonnevend

Join Julia Sonnevend and host Anna Gát for a deep dive into the weaponization of charm in politics based on Julia’s new book, “Charm: How Magnetic Personalities Shape Global Politics”.

This salon examines how leaders from Jacinda Ardern to Viktor Orbán use charm to craft their public personas and sway public opinion. Understand the dynamics of charm in politics, its impact on international relations, and its profound implications for democracy.

Julia Sonnevend is an Associate Professor of Sociology and Communications at The New School for Social Research in New York. She is a sociologist of global culture, focusing on the events, icons, symbols, and charismatic personalities of public life.

About the Book

In her book, “Charm: How Magnetic Personalities Shape Global Politics,” Julia Sonnevend delves into how charm is strategically used by politicians to seem authentic and accessible. Examining figures like Jacinda Ardern and Viktor Orbán, Sonnevend reveals how this personal magnetism influences global politics across media platforms, driving electoral success and shaping international relations. This book explores the crucial role of charm in democracy and international diplomacy, demonstrating its power in the hands of both liberal and authoritarian leaders worldwide.

Join the salon and get a 30% discount on this book, shipping to the US and Canada!

Topics of conversation:

• How do politicians strategically use charm to appear authentic and relatable across various media platforms, and what is the psychological impact on the electorate?
• In what ways do global leaders like Jacinda Ardern, Viktor Orbán, and Angela Merkel differ in their approach to personal magnetism, and how does this affect their international image?
• Can charm alone shape the future of democracy, and how does it influence critical decisions around military aid, trade, and diplomacy?
• How is charm weaponized to manipulate public perception, and what impact does it have on the rise and fall of political figures?
• How does social media enhance or hinder the ability of politicians to convey charm, and what are the potential consequences for global politics?