Guidelines for Organizing a Salon
Writing Your Salon Listing
Lead with a one sentence TL;DR hook that speaks to who might be interested in this salon.
Include discussion prompts, key ideas, and framing questions that you’ll explore during the salon so people have a clear idea of what to expect.
Include some media in the event description to establish shared context between all the guests (could be articles, essays, short clips, books, poetry, music -- anything that can serve as a shared entrypoint or a hook to pique people's interest)
Include a short bio about yourself - people are more likely to sign up if you include a blurb about who you are and your background.
Scheduling
What type of audience are you targeting, and what type of salon are you hosting?
If you’re targeting a global audience, we recommend scheduling between 12-3pm ET on a weekend.
If many people in your audience are professionals, we recommend scheduling after work hours in your local timezone (5-7pm).
For weekend events, Saturday late morning (10am-12pm) or Sunday late afternoon/evening (4-7pm) work well.
Evening sessions are better for night owls and creative types; mornings are better for entrepreneurs.
Promotion
Interintellect promotes upcoming events through our social media channels and our marketing newsletter.
Hosts who promote their events through personal networks and social media tend to see significantly higher attendance.
Share your salon’s 100% discount code with your friends or paying subscribers.
Tag Interintellect on whatever promotional material you post so we can repost and amplify you.
If you’ve written an essay, recorded a podcast, send it to
. At our discretion, we may choose to share it in our social media channels to promote your event.
We encourage all hosts to join the Interintellect Discord by
purchasing a free Host membership
so you can introduce yourself and promote your event within our community.
Preparing for your Salon
Start with introductions / icebreakers
Come with a few key questions / ideas to help initiate discussion
From there, your role as a salon host is to create a welcoming space where guests feel comfortable engaging and co-creating the conversation - no further prep is required.
Here are some supporting materials you can consult if you’re interested in a deeper dive into the art of hosting:
: Covers the main role of a host in initiating discussion, allowing salon guests to co-create the conversation, curating energy, and responding to the flow of the conversation
How to Be Found by Your People Online
: One of our veteran hosts, Visakan Veerasamy, shares his perspective in what makes a great salon. He emphasizes a non-professorial approach (you don't have to be an expert in the subject matter - most of our salon hosts are enthusiastic laypeople). His main piece of advice for hosting a great salon is to think about what you'd like your guests to share about
their
experiences -- it's a surefire way to make everyone feel engaged and attentive.
More documentation can be found in
!
More questions or concerns?
Reach out to us anytime at hello@interintellect.com!