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Mad Men and the Art of Persuasion
January 30, 2022 at 10:00 am - 1:00 pm PST
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In the second of a three part series on the TV show Mad Men, Vivek hosts a discussion on persuasion as seen through the lens of the show.
What can we learn about delivering a sales pitch from the show? From presentations to prestigious clients and proposals from employees to bosses to idea sharing between peers, the theme of persuasion was central to the show. As Peggy Olson puts it, they are “in the persuasion business” after all. What do the most successful pitches have in common? What do the best persuaders in the show have to teach us, if anything, about the art of selling an intangible idea? The best sales pitches tell a story. What story does Mad Men tell us through it’s great ad campaign pitches?
Suggested material:
- Thread of notes chronicling some of the best ad pitches in the show
- Compilation of the Mad Men youtube channel
We welcome fans and critics of Mad Men alike. Join us!
Save the date:
This is part of a three part mini-series.
January 9th – Mad Men and Masculinity
February 27th – Mad Men: Ethnicity, Assimilation and Whiteness
All ticket proceeds from this event will go to the InterIntellect book fund !
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